Ignitio for Commerce

Sell More.

An Ignitio Performance Cloud™ Solution

Digital commerce metrics & powerful decision support for the teams who market, sell, and service your products

Consolidate your eCommerce platform data with Search, Social, & Ad metrics for the real-time insight you need to outperform.

Customer Lifetime Value

Product Performance

Return on Ad Spend

Returns Analysis

Campaign Performance
(CPC, CPM, RPC)

Brand Value & Trends

Commerce Performance Management

Ignitio empowers business users to make faster, more competitive decisions informed by a unique live picture of performance drawn from key systems and services.

SELF-SERVICE CLOUD PLATFORM

Globally available and secure, Ignitio aligns your people around the information they need to make better decisions that drive intended results. Built for commerce leaders to run the business at speed, Ignitio empowers teams to work smarter, freed from IT or Analytics reporting dependencies and delays.

SIMPLE DATA CONSOLIDATION

Easily collect and curate metrics from your key commerce systems & services in a single reliable system of record. Keep all your data, forever. Pre-built metric collectors and our self-serve Metrics Library make setup fast and simple.

INTUITIVE PERFORMANCE MONITORING

Get a real-time picture of business performance drawn from your most important systems. Instantly-informative interactive graphs & charts reveal insights spreadsheets just can’t, for deeper understanding and more usable information.

POWERFUL ANALYTICS & DECISION SUPPORT

When everyone has the power to ask and answer their own questions, amazing things can happen. Ignitio empowers business teams, helping you easily create new metrics, custom analysis screens, automated reporting, even smart alerts & process triggers.

COLLABORATION & PERFORMANCE MANAGEMENT

Ignitio helps you build an effective, results-focused culture no matter where your people are working. Set KPI-based goals, assign teams, work collaboratively, and socialize progress to continually renew your business improvement cycle.

Subscription Includes:

50+ Commerce KPIs delivered daily
Unlimited User-Defined Calculated Metrics
Unlimited Teams, Users, & Data
Free Self-Serve or Ignitio Metric Activation

Ignitio for Commerce™ Details:

View Detailed Specifications

Download Solution PDF

REQUEST A DEMO

Ignitio for Commerce™ Solution Specification

Ignitio for Commerce™ is an Ignitio Metrics Cloud™ SaaS solution for the consolidation, display, and collaborative use of digital commerce and advertising data for decision-support and performance management purposes.

Subscription to Ignitio for Commerce entitles subscribers to use the Ignitio Metrics Cloud in a mode that may extend or limit some features when compared with Ignitio Enterprise™ solutions. This specification describes the Ignitio for Commerce solution and is updated periodically to reflect ongoing solution releases.

1. Organization, Teams, Members, and Roles

Ignitio for Commerce offers your organization flexible decision support for each team’s needs and each user’s preferences. Subscribers may set up one Organization (e.g., your company or LOB), multiple Teams (e.g., Leadership, Marketing, Sales), and as many users as you’d like (your “Members”). Members can be assigned to more than one Team for collaborative planning, decision-making, and cross-functional tasking on metrics-driven performance optimization efforts.

Ignitio also features permissions-based user roles for simple, transparent control of who does what. These “Member Roles” enable you to collaborate efficiently and create ownership around mission-critical metrics and how they are managed and reported. Member Roles also determine which of your team members can customize your Ignitio solution.

Ignitio for Commerce subscription includes all Member Roles shown below.

Role	Abilities	Frequent Users (examples)
“Viewer”	View your team’s metrics clouds, metrics, comments & annotations. Create custom analysis clouds from available metrics.	Line staff on up to executive team members who need to stay well-informed and make data-supported decisions aligned with performance goals. Also, key partner/ supplier teams and others you want to keep in-the-know.
“Collaborator”	Adds the ability to view metric-based goals, create and respond to comments & annotations, and export platform data.	Staff and Managers from Commerce-focused teams including Marketing, Sales, Product, Customer Service, Ad Ops, Warehouse Ops, etc.
“Editor”	Adds the ability to create and manage goals, create and manage metrics, and edit metrics clouds based on team-level permissions.	Marketing & Sales Execs, Product Line Leaders, Account Managers, Functional Managers, and others with performance mandates tied to a relatively consistent set of metrics.
“Admin”	Adds global management of teams and shared clouds. Connect new data sources, extend historical collection, buy add-on metrics, upgrade to Ignitio Enterprise, and/or request Ignitio Expert Services.	Power Users including Senior Execs, LOB Leaders, staff directly supporting them, and others responsible for critical performance improvement initiatives that span the organization.

2. Data Sources and Metric Collectors

Ignitio for Commerce includes automated preconfigured data collection from popular digital commerce platforms and providers via Ignitio Metric Collectors, resilient lightweight apps that connect via vendor API or direct database connection.

Ignitio for Commerce subscription includes Metric Collectors and other metric acquisition options as shown below.

Data Source	Metrics Collection Method
Shopify eCommerce	Source-connected Ignitio Metric Collector
Magento Commerce	Source-connected Ignitio Metric Collector
WooCommerce	Source-connected Ignitio Metric Collector
Google Analytics	Source-connected Ignitio Metric Collector
Google Ads	Source-connected Ignitio Metric Collector
Facebook-Instagram Insights	Source-connected Ignitio Metric Collector
File Upload/Manual Entry	User or Ignitio-managed structured data uploads (.CSV files, spreadsheets, etc.)

3. Data Storage

Ignitio for Commerce includes unlimited storage of your organization’s business performance data on our platform and digital infrastructure. “Unlimited” means no limits on data volume or retention period with continuing subscription.

4. Curated Metrics

Ignitio for Commerce subscription includes packaged, preconfigured business metrics collected from your sources and continuously curated by the Ignitio platform for unified display, analysis, decision-making and performance management.

Metric Type	Description
Curated Digital Commerce Metrics	• Preconfigured key performance metrics (“KPMs”) collected and curated by Ignitio for the monitoring and optimization of digital commerce company performance. • Important platform-calculated metrics generated from 2 or more measures from 1 or more sources. Subscriber creation of new calculated metrics based on existing KPMs is unlimited. • Subscribers may opt to include up to one year of historical data (i.e., last year’s KPMs) via Metric Collector ingestion during subscription activation.
Other Metrics	• Subscription does not include additional uncurated metrics (“Add-On Metrics”) often available from the same data sources, which can be added via in-app purchase or by contacting Ignitio Expert Services. • The ability to create new metrics from new data sources is restricted to Ignitio Enterprise. Subscribers can enable these and other advanced self-service features by upgrading to Enterprise.

Metric Type

Description

Curated Digital Commerce Metrics

• Preconfigured key performance metrics (“KPMs”) collected and curated by Ignitio for the monitoring and optimization of digital commerce company performance.

• Important platform-calculated metrics generated from 2 or more measures from 1 or more sources. Subscriber creation of new calculated metrics based on existing KPMs is unlimited.

• Subscribers may opt to include up to one year of historical data (i.e., last year’s KPMs) via Metric Collector ingestion during subscription activation.

Other Metrics

• Subscription does not include additional uncurated metrics (“Add-On Metrics”) often available from the same data sources, which can be added via in-app purchase or by contacting Ignitio Expert Services.

• The ability to create new metrics from new data sources is restricted to Ignitio Enterprise. Subscribers can enable these and other advanced self-service features by upgrading to Enterprise.

5. Multidimensional Metrics

Ignitio for Commerce subscription includes the ability to view your metrics enhanced or filtered by related contextual data also available from your sources (“Data Dimensions”). While a limited number of each metric’s potential dimensions are pre-packaged for use (Total Sales by Product, or by Campaign, but not by Country, for example), users can configure more as needed (up to 5 per metric, typically).

6. Ignitio for Commerce™ Metric Details

Ignitio for Commerce solution subscription includes anytime/anywhere/any device access to the Metrics Clouds, Metrics, and Dimensions below, which can be activated by users or by Ignitio Expert Services.

Metrics Clouds & Metrics	Source	Description with Dimension(s)
Ecommerce Insight Cloud: Supports monitoring, analysis, and management of important ecommerce metrics.
Lifetime Customers	Shopify/Magento/WooCommerce	Total Unique Customers w/ an Order (to date)
Lifetime Gross Sales	S/M/W¹	Total Gross Sales (to date)
Lifetime Customer Value	Ignitio²	Lifetime Gross Sales / Lifetime Customers
Orders	S/M/W	Total Order Count by Campaign
Gross Sales	S/M/W	All Sales by Campaign w/ discounts (no cancels, refunds, taxes, shipping)
Average Order Value	Ignitio	Gross Sales / Orders by Campaign
Sales Quantity by Product	S/M/W	Line-item count of products sold, by Product Name
Total Sales by Product	S/M/W	Sales by Product Name (no cancelations, refunds, tax, shipping)
Discounts by Product	S/M/W	Total Discounts allocated, per Product Name
Gross Sales by Product	Ignitio	Total Sales minus Discounts, per Product Name
Refunds by Product	S/M/W	Product Refunds Allocated, per Product Name
Net Sales by Product	Ignitio	Gross Sales minus Refunds, per Product Name
Canceled Orders Gross Sales	S/M/W	Canceled Orders Gross Sales per Campaign
Cancel Order Rate	S/M/W	Cancel Order Rate per Campaign
Total Refund Transactions	S/M/W	Total Refund Transactions per Campaign
Metrics Clouds & Metrics	Source	Description with Dimension(s)
Web Traffic Cloud: Supports monitoring, analysis, and management of important website and webstore metrics.
Users	GA³	Total Number of Users, by Campaign and/or Source
Sessions	GAs	Total Number of User Sessions by Campaign and/or Source
Page Views	GA	Total Number of Page Views by Page Title
Transactions	GA	Total Number of Transactions by Campaign and/or Source
Revenue	GA	Total Revenue by Campaign and/or Source
Visits with Product View	GA	Visits with Product View by Campaign and/or Source
Visits with Add to Cart	GA	Visits with Add to Cart by Campaign and/or Source
Visits with Checkout	GA	Visits with Checkout by Campaign and/or Source
Visits with Transaction	GA	Visits with Transaction by Campaign and/or Source
Visit Conversion Rate	Ignitio	Visit Conversion by Campaign and/or Source
Checkout Conversion Rate	Ignitio	Checkout Conversion by Campaign and/or Source
Google Ads Performance Cloud: Supports monitoring, analysis, and management of important advertising ROI metrics.
Gross Sales Attributed to Google	S/M/W	Shopify’s Gross Google-Attributed Sales per Campaign
Google Ad Spend	GA	Google Ad Spend per Campaign
Google Ad Impressions	GA	Google Ad Impressions per Campaign
Google Ad Clicks	GA	Google Ad Clicks per Campaign
Google Ad CPM	Ignitio	Google Ad CPM per Campaign
Google Ad CPC	Ignitio	Google Ad CPC per Campaign
Google Ad RPC	Ignitio	Google Ad RPC per Campaign
Google ROAS	Ignitio	Aggregated Return on Google Ad Spend Index
Facebook-Instagram Performance Cloud: Supports monitoring, analysis, and management of important advertising ROI metrics.
Gross Sales Attributed to Facebook	S/M/W	Shopify’s Gross FB-Attributed Sales per Campaign
Facebook Ad Spend	FB⁴	Facebook Ad Spend per Campaign
Facebook Ad Impressions	FB	Facebook Ad Impressions per Campaign
Facebook Ad Clicks	FB	Facebook per Campaign
Facebook Ad CPM	Ignitio	Facebook Ad CPM per Campaign
Facebook Ad CPC	Ignitio	Facebook Ad CPC per Campaign
Facebook Ad RPC	Ignitio	Facebook Ad RPC per Campaign
“Most-Used” Metrics Cloud: Provides a consolidated view of your organization’s most important and frequently-used metrics.
Most Critical Metrics	All	User-manageable summary cloud of mission-critical KPMs
KPM Variance Cloud: Supports comparison, analysis, and resolution of differences in key metrics reported from multiple sources..
Revenue & Sales Metrics	Shopify/GA	Comparative revenue and sales KPMs from supporting clouds.

¹Choose metrics sourced from Shopify (S), Magento (M), or WooCommerce (W). Other preconfigured options may be available—please inquire.

²Ignitio metrics are typically platform-calculated compound metrics sourced and curated by Ignitio from multiple data sources (i.e., “Calculated Metrics”).

³Google Analytics

⁴Facebook-Instagram

7. Solution Capabilities & Features

Ignitio for Commerce subscription enables your team’s use of the platform capabilities and features below, available upon subscription activation with limits/restrictions as noted.

Capabilities/Features	Status	Description/Subscription Limits^*
DATA CONSOLIDATION
Metric Collectors	enabled	Preconfigured data collection for Shopify, Magento, WooCommerce, Google Analytics, Google AdWords, and/or Facebook Insight.
Secure Cloud Data Storage	enabled	Unlimited storage. Automatic backups. Disaster recovery and business continuity infrastructure, processes, and protocols enabled.
Self-Serve Metrics Library	enabled	Access to all curated Digital Commerce performance metrics configured in the Ignitio for Commerce solution template and starter-pack.
Metric Dimensions	enabled	Preconfigured contextual data dimensions and up to 5 more user-defined dimensions per metric. Dimension Element renaming is limited.
METRICS VISUALIZATION
Learning Sciences-Based UI	enabled	Purpose-built, evidence-based user interface enabled for desktop, tablet, and smartphone use.
Graphical Real-time Metrics	enabled	Graphical metric “tiles” for instant visual communication of multifaceted measurement data (current value, trendline, goal status, alerts, more).
Interactive Multidimensional Charts & Graphs	enabled	Interactive multidimensional graph/chart/table data representations for understanding a metric’s performance over time, and in other ways.
View Customization – “Sectioning”	enabled	Cloud View section creation w/ drag-&-drop metric grouping. User changes to other views and elements such as color ramps are limited.
“TV Mode” Display & Shareable Playlists	enabled	Large-format dynamic display mode. Limited interactivity & on-screen notation features. Shareable Playlists not enabled.
DECISION SUPPORT
Performance Data Analytics	enabled	User-driven visual data exploration and analysis fully enabled. Limited on-screen tutorial guidance.
Calculated Metrics	enabled	Preconfigured platform-calculated Digital Commerce KPMs and the ability for users to create unlimited additional metrics from them.
On-Chart Commenting & Annotation	enabled	User-contributed persistent private/shareable comments and annotations at the metric and datapoint levels.
Smart Alerts & Triggers	enabled	User-configurable metric-linked Smart Alerts. Metric-based process automation triggers require Ignitio setup.
Save My View/Save My Filters	enabled	Ability to preserve all elements of a user-defined Data View for later retrieval “As Saved” or “Updated” with the most recent available data.
Performance Reporting	enabled	Scheduled and automated distribution of reports in multiple formats and modes. Ignitio Playlists not enabled.
COLLABORATION & PERFORMANCE MANAGEMENT
User & Team Management	enabled	“Join Us” email-based user onboarding, team creation and management, and role/permissions assignment.
Accountability Management	enabled	Metric and goal assignment to teams and individuals, including the ability to instantly contact responsible parties.
Metrics-Driven Goal Management	enabled	Metric-based goal creation and management. AI/ML-guided goal-setting assistance not enabled.
Member Messaging	enabled	Secure, native, threaded, user-to-user instant messaging.
Notification & Alert Management	enabled	Creation and management of Member Notifications and Alerts.
Benchmarking	enabled	Internal benchmark creation and management. Links to external services not enabled.

^*Some advanced capabilities may be included in future releases of Ignitio for Commerce. Others will remain limited to Ignitio Enterprise Edition.

8. Customer Support & Solution Customization

Customer Support is available to Ignitio users during East Coast business hours at support@origin-www.ignitio-dev.com. Ignitio also offers several ways to extend your Ignitio for Commerce solution to support evolving requirements and new use cases.

Authorized users can configure additional data dimensions for each metric to view it in multiple contexts, and can create new calculated metrics from existing metrics. Contact Customer Support at support@origin-www.ignitio-dev.com for help.
Hundreds of additional metrics available from Ignitio for Commerce data sources can be activated as subscription add-ons by Ignitio Admins. You may also contact support@origin-www.ignitio-dev.com.
Advanced capabilities and metrics from more business systems and services can be added via upgrade to Ignitio Enterprise. Contact us at 1.800.490.1891 or sales@origin-www.ignitio-dev.com to discuss your seamless upgrade.
Solution customization, C-suite advisory services, and outsourced analytics are available from our top-flight Expert Services team. Contact services@origin-www.ignitio-dev.com to discuss such assistance at any time.

Commerce Metrics

Get the numbers you need to guide marketing, sales, and customer service efforts and continuously drive performance. All in one system of record everyone can trust.

Revenue & Margin
Customer Analytics
Channel Activity

Conversion & Campaign
Inventory & Cost
Loyalty & Retention

Product & Merchandising
App & Service Usage
Multisystem Calculated Metrics

Selected Customers & Use Cases

Ignitio proudly serves the digital commerce needs of market leaders in Retail, Finance, Media, Healthcare, & other sectors, demonstrating broad usability and flexible support for more competitive decision-making across industries, teams, and roles.

Influencer-driven DTC retail management

Content-driven commerce & advertising operations management

Digital marketing analytics & optimization

The smartest metrics you’ve never seen.

When it comes to real innovation, seeing is believing. Let us show you how Ignitio for Commerce can provide the performance insight you deserve, plus the ability to drive better outcomes.

REQUEST A DEMO